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Why do some organizations change their own names so often?

Over the years, I've seen several businesses and institutions change their names while staying the same for all intents and purposes. Is this intentionally done to confuse people? To me, it seems like an attempt to play matador whenever a problem arises, as if abandoning the name will solve the problem. How should people respond to these superficial changes?

Tjitze de Boer , 26.11.2012, 05:58
Idea status: under consideration

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